Chatbots are the latest trend in digital marketing. Many online store owners view chatbots from companies like Convertobot as the solution to many of their problems. They are on almost every website you visit and for good reason. They produce results and are no doubt going to be here for a long time. Chatbots are guaranteed to be bigger shapers of digital marketing in the futurebut they are already changing the way business is done online in the following ways:
Improved Customer Experience
One of the most significant benefits of using conversational chatbots is that they simplify users’ experience on a website. They also help you offer visitors to your site a customer experience that is memorable.
Some companies are using chatbots in their online stores to take user experience to new highs and almost eradicating the need to visit a store. The interactive nature of chatbots allows customers to ask questions and receive answers as if they were in an actual store.
Better Customer Service
Great customer service is the bedrock of a successful business. Without customers you have no business so customer satisfaction should be paramount to a business. Many companies are incorporating chatbots specifically to help them provider better customer service.
One of the single largest obstacles to delivering good customer service is always being available. Chatbots conclusively solve that problem since they are computer programs that can be used at any time for any period. Chatbots hence allow online businesses that implement them to have a competitive advantage.
Data Driven Decision Making
Using chatbots allows websites to collect information about customers since the chatbot will automatically do it as it interacts with the customer. The use of Artificial Intelligence (AI) has significantly increased the efficiency of data collection.
A company can, therefore, make decisions on data rather than anticipate their customer’s needs based on assumptions. Product recommendations to customers can also be more specific and accurate based on the information collected via the chatbot.
Automated Lead Generation
Lead generation is one of the hardest tasks for online marketers and businesses. Chatbots efficiently tackle that problem as they can automatically lead customers to their intended destination.
Chatbots are scalable and can distinguish interested website visitors based on the conversations and information collected. In most cases, they are better at lead generation than live agents.
Some chatbots are developed to increase sales. After collecting and storing customer information over time, they can send the information to the sales team so they can finalise the deals.
Automatic Customer Data Mining
One of the biggest advantages of using chatbots is that they collect customer information automatically which can then be used to improve interactions with customers and increase sales.
Chatbots are able to collect so much data by merely having a conversation with customers. Conversational marketing learns, adapts and puts consumer habits to excellent use.
The data that a chatbot accumulates over time about a customer is used to understand their buying habits. The next time they come to store, the data collected is used to offer better customer experience which leads to easier conversion.