The link building rules and strategies keep changing, but one thing remains sure, link building is still useful in 2019. Link building refers to the process of acquiring hyperlinks from websites other than your own. Hyperlinks can be described as a means for navigating between pages on the internet. Why is link building important?
It makes it easy for users and crawlers to discover new pages, and also it is a ranking factor. It helps the search engines determine how a page should rank in the SERPs. Links help businesses build relationships, brand building, and boosting traffic through referrals.
There are several link building strategies that you can use. Below are some recommendations from experts in marketing web design Sydney.
- Guest blogging
As most businesses that have websites continue to appreciate blogging, this could only serve as the best strategy for link building. As the name suggests, guest blogging or posting refers to writing for a guest website. What makes guest blogging be among the best link building strategies is the fact that on top of creating links, it gives you access to more audience and more traffic.
How do you go about it? First, you need to find an authority site in your niche. You can then request to create content for the webmaster. Provided the content is quality; you will be allowed to post and drop your link at the end of the article. If the readers are impressed by your work, they will certainly follow through the link.
- Influencer marketing
Influencers are increasing by the day and are making a significant contribution to SEO. Influencers have a big following, and by taking advantage of that, you can have your links shared and at the same time get the opportunity to boost your traffic. Just like guest blogging, you need to find an influencer that is relevant to your niche and ask them to post your content. By so doing, you will increase the visibility of your brand and hyperlink from their pages.
- Be active on social media
Social media marketing is an essential tool for successful SEO. Social media platforms such as Facebook link you to big audiences, allowing you to reach massive audiences. However, you need to be active for this link building strategy to bring results. Create and post images, share useful content, and interact with your audience. In the process, you will build relationships with your customers and increase the rate at which your link will be shared.
- Take advantage of the broken links
This will take you less effort than creating content for your blog. It is as simple as contacting bloggers that have pages with broken links and ask them to replace the links with yours.
The above link building strategies have been tried and tested and have worked pretty well for renowned brands. Links are an essential ranking factor. Use the tips above for quality link building.