Main Benefits of Investing in a Responsive Web Design Technology by Marlon Berry - July 29, 20210 Websites are no longer exclusively accessible to users who are seated at their desks, operating desktop computers. More and more users are accessing websites from their smartphones and tablets, which poses a bit of a problem when a website hasn’t been outfitted with responsive web design. What is Responsive Web Design? First things first – what exactly is responsive website design? Responsive web design refers to a website’s ability to automatically adapt its content so that it may be viewed optimally from any device. Gone are the days when websites could only be visited from desktop computers. Nowadays, a lot of website traffic can be attributed to smartphone and tablet users. The problem is that many websites have not been adapted to accommodate these users. How many times have you visited a website on your smartphone only to find that the text was microscopic, the buttons were too small for your fingers to push, or the images spanned well beyond your screen’s borders? These websites were not outfitted with responsive web design. A responsive website development company can design your website with a fluid layout that responds accordingly based on the type of device from which the website is being accessed. With responsive web design, your site will translate seamlessly from desktop to tablet to smartphone. Responsive web design guarantees that users have an optimized experience when visiting your website, regardless of what device they’re using. Why is Responsive Web Design Important? Responsive web design is important because it’s essential that your website functions properly across all platforms. With so many users accessing websites from smartphones and tablets, alienating those users because your website doesn’t function on their devices is a huge detriment to your website’s success. Custom web design allows users to have a consistent experience when visiting your website, regardless of how they’ve gotten there. For website owners, responsive web design is much more convenient. Instead of maintaining separate websites for desktop and mobile, responsive web design allows a single website to be functional across all platforms. Responsive web design eliminates the need for maintaining different sites for different devices. Additionally, did you know that Google takes responsive web design into account when ranking search results? Responsive web design could boost your site’s visibility just because it’s mobile-friendly! How Do I Get Responsive Web Design? If all this responsive web design stuff is sounding pretty good, you might be wondering who you turn to when you’re ready to have your website outfitted with responsive web design. When choosing a web developer, you’ll want to carefully review the company’s portfolio. Make sure the portfolio contains several strong examples of work they’ve done and how it appears on multiple types of devices. When you look at the portfolio, pay special attention to more than just the images of portfolio they show you. To Make sure you should visit the site itself. Check the footer properly and see if that company is still doing the company’s website work. If you know somebody who’s tech-savvy, have them look at the markup and checked for quality. Also check the page speed of pages, there are many free toos available online to analyzes your page’s speed performance. Check out how the sites look on your phone and your desktop. You can use these tips to initially start out on the project as a responsive web design company in Columbus or you can expand on them as you go along.