You are here
Home > Technology > Understanding How Google Remarketing Works in Your Favor

Understanding How Google Remarketing Works in Your Favor

Google is a powerful platform that billions of internet users use every day. If Facebook has billions of monthly active users, imagine the numbers that Google generates every month. The numbers might double or even triple that number of Facebook monthly users. So it’s no surprise that Google also offers marketing for your business and website. It’s called Google Remarketing, which is also known as retargeting. And it can help your business gain more customers by following their every move, as long as they use Google Chrome as their browser.

Anyone can use Google Remarketing, even small and new businesses. And suppose you’re not familiar with how to use this kind of marketing channel. In that case, you can easily find a google remarketing agency that will help you maximise the power of Google Remarketing. But first, let’s understand how it works and how it can help you gain more customers while building your brand at the same time.

A Simple Marketing Tool You Can Utilize

Google Remarketing is a marketing tool that follows customers that recently engaged or visited your website. It can pursue your potential customer as they move across the internet. When a user visits your website and then leaves, a small code called remarketing code will add them to your remarketing list. And when they visit another website that Google Ad network, your ads will appear. The best part is that Google lets you customize who will be able to see your remarketed ads. You have the freedom to choose new or returning customers.

According to studies, 98% of consumers would leave your website without making any purchase. On the other hand, about 70% of consumers would add products to their cart but leave without purchasing anything. So it’s no surprise that business owners are using Google Remarketing to bring those customers back. And you should make use of it too.

How to Maximise the Power of Remarketing

Maximizing Google Remarketing will easily turn your website visitors into consumers when done the right way. It reminds them of what they need or wants from your website, which is why you must create a strategy to make it work successfully. For example, you can personalize incentives. When a customer leaves your website without reading anything, the ad that will appear to them will highlight your offer’s products or services. Or, if a customer adds an item into their shopping cart without actually buying it, you can send them a voucher or a promo code to make the product more affordable to them.

Google Remarketing is another cost-efficient way for you to advertise your products and services while building your brand because retargeting campaigns cost less to reach the same audience. Hence, online advertisers use this type of marketing all the time. For example, in a 2018 analysis, only $2.28 is needed to reach about a thousand users. So it’s cheaper, and you don’t need to spend more than what you can afford.

Almost 75% of the consumers that were served a Google Ad noticed that they were being retargeted. And the surprising part of it all is that it works almost all the time. Not only that, but they convert into customers, which shows how effective Google Remarketing is.