What is Image Analysis and Why is it Important for Your Business?Technology by Rosemary Shears - March 9, 2022April 5, 20220 Image analysis is the process of measuring, interpreting, and understanding the content of an image. Image analysis is used for many different purposes. For example, it can be used to analyze how a product is perceived or how a person’s mood changes over time. Analysis of image is used to measure customer sentiment and understand how they react to your brand in marketing and business. It also helps make sense of social media trends like fake news and brand engagement. Understanding what people are talking about on social media can benefit your company in many ways. The right image analysis tools will help you understand social media trends and make better decisions for your marketing strategy. This article discusses this concept and how important it is to your business.Brand PerceptionPeople who use social media every day often discuss their daily lives online. Social media posts that express strong opinions and emotions usually get shared more than those conveying information. As such, the way your brand is presented through images matters when it comes to its perception by consumers. By using appropriate brands of cameras, lenses, lighting equipment, and good editing software, you can capture great photos that convey your brand identity. This enables you to showcase your products or services in creative ways.To create effective visual branding for your business, you need to know how customers respond to specific kinds of imagery. You should learn how to identify the emotional response each image has and then choose relevant images that show off your brand in the best light possible.Brand EngagementWhen building a relationship with your audience, the messages you send across from social media posts are just as important as the photos themselves. While text-based messaging functions better with computers, smartphones, and other smart devices, images play an essential role in human relationships. By analyzing images in real-time, marketers can gain insight into consumer attitudes and behaviors as they occur in real life. A powerful social media campaign may quickly come undone if you try to respond too late after your target audience negatively views your brand. Image analysis offers valuable insights into how people perceive your brand to build strong relationships between users and businesses.Fake NewsFake news is one of the most pressing issues facing modern society, but not all news coverage falls under this category. Images can easily be manipulated, creating false or misleading representations of reality. That means even if the story is correct in substance, the way a picture is taken could be used to make it look completely different. By carefully identifying and reviewing pictures, we can weed out false news stories before they negatively impact our views of the world.AdvertisementAdvertising helps spread awareness of your brand and its goods and services. Images are one of the strongest advertising mediums because they can tell a story and communicate ideas directly. They make ads extremely memorable, especially if there is some action happening in the shot. However, without proper planning and careful consideration, advertisements run the risk of being ignored, mistaken for something else, or even offensive. Using image analytic technology, companies can ensure that the contents of their ad campaigns are aligned with their overall message and objectives.Customer Sentiment TrackingSocial media provides a window into the lives and thoughts of potential and current clients. With tools like Google Analytics or Tweetdeck, you can track conversations about your brand and respond appropriately whenever necessary. Image analysis allows you to measure sentiment regarding individual products and trends among your followers by tracking comments made about particular shots. It also reveals how your product’s visuals influence consumer perceptions. Data produced by image review will help keep your marketing strategies fresh and informed.