One of the most common things that you will hear is that the world of marketing is constantly changing. The statement rings true, however, I feel like we should all be looking at this little differently. From the point of view of a digital marketing agency in Ireland – the world of marketing has changed! It’s actually not relevant to predict where marketing is heading these days. Traditional marketing is not able to reach audiences as it used to in the past, in fact, even in its heyday, traditional marketing wasn’t really considered a precision approach. It really was a numbers game – one that wasn’t really relevant anymore. In today’s time, a digital marketing agency in Ireland is your best bet – since newspapers and magazines are close to obsolete and TV and radio too, are declining in a considerable manner!
In the place of these has been stalwarts, we have seen the rise of digital marketing, which to put it simply is just a more effective way of marketing now for businesses really – for a foreseeable future. What is Digital Marketing you may ask – to answer it simply, digital marketing is driven by data and can be called targeted brand promotion via the usage of technology. As a digital marketing agency we can tell you that even though as an umbrella term – digital marketing includes mobile apps, podcasts and other known forms of digital media, at the core of it, lies the main driver, that is internet and all the tools and channels that it provides.
Digital marketing, to be honest, is really organised and is capable of delivering highly targeted and measurable results in real time. The fact of the matter is that for a digital agency in Ireland, you will see that there are really no guess works involved in here as the strategies are tested continually in order to see what is really working out and what isn’t. You can measure results and keep implementing changes as you go almost to immediate effect, with continual changes in strategy.
Coming to the main point at hand hence – What really is a Digital Marketing Agency?
Different from your traditional marketing agency, a digital marketing agency is typically focused on what can only be termed as results-based marketing in the digital world. When we say this – we mean it is so in measurable marketing and returns on your investment or ROI if you please. A digital marketing agency can be called a brand-development and also a lead-generating engine.