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Must-haves for creating an effective eCommerce business marketing plan


Whether your business offers financial advice, or you sell aromatherapy candles online, you need a marketing plan that will help your business become successful and grow. And to bring in more revenue on a recurring basis, it’s probably in your best interest to work with an experienced business marketing company.

When you work with a professional marketing team, you can come up with a strategic plan that is tailored to meet your unique business needs and reach your customers using your own voice.

Keep reading to learn more about the benefits of a strong marketing plan and how you can grow your business with this essential service.

What is a Business Marketing Plan and Why Do I Need One?

A good marketing plan will help to ensure that every marketing initiative you launch will be completed in sync with your overarching strategy—providing the maximum return on your investment. Some key aspects of an effective eCommerce marketing plan include:

  • Executive Summary — Or overarching goals associated with implementing a marketing plan.
  • Mission Statement — Your company’s “why’?
  • Trackable Goals — How do you plan on measuring success?
  • Target Market — Who are you trying to reach? Current customers? New customers? Both?
  • Situation Analysis — What do you expect your industry to look like in 5 years? How do you plan on adapting to change?
  • Buyer Personas — Who is your target audience? Provide additional details and insights on each type of buyer you want to reach.
  • SWOT Analysis — What are your strengths, weaknesses, threats, and opportunities within your industry?
  • Promotion Strategy — How do you plan on reaching your target customer and earning their loyalty?

Marketing plans make it easy to outline your company’s strategy for reaching new customers. Communicating effectively with your current customer base, and generally promoting your brand. A marketing team can help you determine whether you need to focus on traditional advertising, online advertising, and more.