A while back, many would ignore the idea of having a website for their small businesses, but things have changed. Today, whether you are a startup or an already established company, a website is a must-have. In this digital era, where clients have now embraced online shopping fully, it is vital having a website in place. However, note that for your site to get the right traffic, you need to come up with a responsive website that is well designed. You can choose to create your own website or outsource web design services while coming up with your website. With that said, how can you increase traffic on your site?
- Use of high-quality images and videos
The use of high-quality images and videos cannot be stressed enough when it comes to having a good, responsive website. A new customer is bound to stay on your page only if they find that the images and videos are of good quality and informative too. The images should be able to display exactly how the product looks like in all angles. Also, make sure that the videos on the site are not very long and are enlightening too. However, even as you use images on your site, do not overdo them as it leads to a clustered website which is not attractive at all.
- Keyword optimization
Another great way to increase traffic on your page is through keyword optimization. When searching for products or services, there are specific words that customers use, and this is what you need to focus on. Depending on your niche, ensure that the keywords you choose are relevant. The use of the right keywords will mean that your website will be on top of the search engine results, making it easier for customers to access your site.
- On-page SEO
SEO, also known as search engine optimization, is one of the surefire ways to increase traffic on your site. SEO is ever-growing, and there is always something new being introduced in SEO every single day. For your site to rank on top, it is imperative to use the right SEO strategies- Meta descriptions, internal links, relevant keywords, unique content, and so on.
- Mobile responsiveness
Today, most people are fond of searching for products or services through their mobile devices such as tablets and smartphones. In fact, research shows that 60% of search results are from mobile devices. As such, you should ensure that users can be able to access your website from any device and make their orders easily.
By following the above-mentioned tips, be sure that the traffic on your page will significantly grow and hence, lead to increased sales.