There was a time when SEO was nothing, just a link building. Merely, performing Directory submission and social Bookmarking was enough to get the website on rank. Now the time has changed and competition also. To beat the completion and to develop healthy marketing, Google emerged the concept of Content Marketing.
Yes, the website having Good quality content or content-based backlinks is given much importance as compared to others. One can see the blog section on every website as you can’t write much content for an internal page. No doubt, while writing the content, make sure to make the keyword research and accordingly create the contents. Here we will talk about the importance of Contents in SEO:-
- Contents- An Optimum way of promoting the SEO Keywords
Keywords are the search terms that the user writes in the search engine to look for something specific. He will stick to the first page and will rarely go to the second page. So Contents helps to use the right keywords and promote the same effect in the form of title, description, heading tags, alt tags, web page, and blog posts, etc. Only strategic Content writing facilitate the right keywords to get on the rank, else it would be difficult to get the website on rank with the right keywords.
Design the right strategy to write the contents and get better SEO results.
- Contents- A Source of Social Validation posts
We have seen various examples of contents which demand a huge amount of investment in terms of paid campaigns. To validate the contents socially, one need to market it. If the quality of the content is poor, more efforts need to put. A small and medium-sized organization can’t put lots of money so quality content can help is social validation.
Do not just write the contents, work on the quality. if the content quality is great, and if people can reach your content with the search terms, they are more tend to engage with your contents through social media sites. If any user randomly sharing the content on his timeline, Google watch this action values it as social validation and rank it on the first page.
- Contents- A Base of Quality Backlinks
Backlinks without content have no importance, it is termed as spamming only. If backlinks form a social validation, sharing on social sites is not necessary. Guest posts and linking to other website help to improve your SEO. Google watches your links on other website and validates the content as per its algorithms. You may pay for the backlinks, but the quality of the contents drive the right traffic and Google notices the same. Always prefer to have a backlink on quality site, with having zero spam score.
- Contents- A demand by Search Engine
If I talk about the Search Engine, We are working for Google and it is its policy to have the unique contents. without contents, what search engine will read and how a website, image, the video will rank.
Content is like a FOOD for Google through which it prefers any of the website, image, blog, video, text, etc and crawls them to get them on the first page. No doubt, one has to beat the competitors, yet unique content is required to attract the people and Search Engine as well.
- Contents- A Search Task Accomplishment
When it comes to the content world, Search Task Accomplishment has become the buzzword. Yes, Google works based on user searches.
if your content can fulfill the purpose of the user, Google will treat it as Search Task Accomplishment.To serve the exact information to the User as Google is more likely to prioritise that content.
The time for mere creating backlinks has gone. Quality is considered a priority. Invite the quality contents for your website to get them rank on search Engine. Learn Effective SEO Skills through professional SEO Training Institute and Encourage Ethical SEO Strategy only.